I Have Watched HR Change for 25 Years. This Time Is Different.
After 25 years of HR transformation, Ahmed Assalih explores why AI is no longer just changing HR. It is changing work itself.
Ideas
How I think about the problem
Expertise is what I have done. This is what I make of it: the way I work, the frameworks in the book, and the writing where I test both against what I see.
The Logician-Engineer Method
Why complex transformation fails when strategy, architecture, data, processes and adoption are treated as separate projects, and the three-stage sequence I use instead: diagnose, architect, make it live.
Frameworks
Five frameworks from The Death of Skills: Potential Stack, Time-to-Skill, Fortress · Front Line · Laboratory, Trajectory Radar and Pay-for-Agility. Each one frames a management question that a skills inventory is not built to answer.
The book
The structured expression of these ideas. The Death of Skills argues that AI exposes the limits of skills-based talent models and forces organisations to rethink potential, adaptability and learning velocity.
Latest insights
Morocco and Europe: Please Stop Talking Down to Us
Morocco has changed and so has Europe. Why the relationship now needs a more mature basis, built between partners who each defend their own interests.
AI and the Workforce of 2035: Africa Will Play a Different Game
Why the impact of AI on Africa's workforce cannot be read through the same demographic and economic lens as the United States or Europe.
If AI Does the Junior Work, Who Will Build the Seniors?
The hidden talent challenge behind the AI productivity revolution
The Architecture Gap: Why AI Fails in HR
We don't have an AI problem. We have a data structure problem. Here is how to fix it.
HR AI 2025: The Year Reality Hit Hard
The hype party of 2024 is over. 2025 was the year we had to clean up the mess. Here is the true story of our industry last year.
Start a conversation
I am open to selected strategic assignments, speaking and academic collaborations across EMEA. If any of that fits, write to me.
- Strategic transformation and advisory
- Speaking and media
- Teaching and academic collaboration